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ASCDI Sydney, Australia 2015

October 14, 2015 @ 6:00 pm - October 16, 2015 @ 12:00 pm

Meeting Overview:  ASCDI is going “Down Under” for the first time in our history.  Members and non-member companies are invited to join us the ASCDI 2015 APAC Conference in Sydney, Australia!  Meet tech resellers and service providers, expand your business and enjoy the sights of Sydney.  We will be featuring a dinner at one of the most exclusive restaurants in Sydney.  And to top things off, we will cruise the Sydney Harbor, one of the most beautiful attractions in the world. 







Preliminary Agenda:

Wednesday, 14 October 2015

6:00 PM – 8:00 PM – Opening Dinner Reception in the Cambridge Room at the Shangri-La Sydney.

Thursday, 15 October 2015

All meetings and lunch will be in the Essex Room at the Shangri-La Sydney

9:00 AM – 9:30 AM – Attendee Introductions

martijn9:30 AM – 10:00 AM – Martijn Niessen- Orange Systems  Changing your company in a changing IT Market – Hear from the next generation entrepreneur who has grown his corporation into a leader in the IT resale industry who has forged partnerships throughout Europe, Asia and the US.



 praba10:30 AM – 11:00 AM – Dato’ Praba Thiagarajah from Basis Bay has evolved his company over the years from a technology reseller to an impressive enterprise that offers managed services, disaster recovery services, facility management, data centers and a whole lot more.  Hear from the founder of Basis Bay about this remarkable and inspiration transition.



raydhillon11:00 AM – 12:00 PM-  Cognitive Business IBM Style – Ray Dhillon is the Strategic Alliances and Channels Executive across Asia Pacific, Greater China and Japan regions for the IBM Watson Group. Ray joined IBM in 2006 based in Melbourne , having spent more than 15 years in Business Intelligence and Analytics, working with numerous vendors as well as consulting firms such as Andersen Consulting, KPMG and BearingPoint Prior to joining IBM Watson, Ray was responsible for IBM’s Big Data and Analytics practice across Australia and New Zealand. Ray graduated with a Masters degree in Computer Science and Management Information Systems.Ray will outline IBM’s view of the Cognitive Business era and how IBM is creating and engaging with an ecosystem of channel partners to reinvent the way work is done across many industries. Throughout, Ray will present case studies of how IBM is using Watson to improve business outcomes for clients.


 shangrila12:00 PM – 1:30 PM – Lunch at the Shangri-La -SPONSORED BY SUPER IT SPARES – www.superitspares.com





 simon2:00 PM – 3:00 PM  Simon Durkin-  Interactive Director of Hardware Maintenance & Field Services- Hear about Interactive’s sales and delivery of hardware maintenance and field services to its customers. Learn about Interactive’s strategic partnership with Telstra.  Simon’s background of sales and management at  Ferntree Computer Corporation, GE Capital IT Solutions and CSC will provide a valuable expertise that all attendees can learn from.


phillip3:00 PM – 5:00 PM Phillip Fernandez- “People Performance is about facing what is preventing us from achieving our goals, taking ownership of those limiting beliefs, then unleashing the power to smash those goals, go beyond and become unstoppable.”  Throughout his career, the main driving force behind his success was understanding and working with people. He always and still believes that “Clients are Gold , Employees are Platinum” and Good Leadership is Priceless. One of his most powerful strategies is to empower people whatever their position to take ownership of their decisions and create a better world to live in.


 ananas7:00 PM – 10:00 PM – Dinner Event at Ananas – We will meet at the restaurant located at 12-18 Argyle Street – The Rocks




Friday, 16 October 2015

All meetings and lunch will be in the Essex Room at the Shangri-La Sydney


9:00 AM – 10:00 AM – Ethics Session – We will review the code of ethics of the ASCDI and answer any questions you might have.  This session is mandatory for all applicants and a great refresher course for current members.

toni10:00 AM – 11:00 PM – Using Social Media to Grow your Business–  Toni Fitzgerald works extensively in promotion, advertising and marketing strategy for B2B’s.   Toni talks about the importance of connecting with customers and employees. She explains the importance of re-connecting with one another and overcoming communication divides to create winning companies. Having worked with Australia’s most prestigious media networks, and advertising agencies she has become a leading specialist in customer experience and digital marketing. 




stace11:00 AM – 12:00 PM-  Matt Stace- Matt Stace GARS Business Unit Executive, IBM Global Financing, Australia- Matt’s current role involves leading a team of sales, finance and support staff to maximise the financial return from the IBM Global Financing lease portfolio. This involves finding and enabling new sales channels outside IBM, broadening the range of products redeployed inside IBM and minimising the costs associated with processing every asset.


shangrila12:00 PM – 1:30 PM – Lunch at the Shangri-La




sydney3:00 PM – 6:30 PM – Afternoon Networking Event – Sydney Harbour Cruise.  The cruise embarks from Commissioner Steps at Circular Quay.  If you miss us in the lobby at 3:00 PM, head there.  We leave at 3:30 PM.  The Seawind Catamaran will take you on a beautiful cruise around the Sydney Harbour.  Delicious food, wine and beer will be served.   



 Rates: If this is the first time your company has attended an ASCDI-NATD Conference, you may register at a discounted rate. Please contact us.

ASCDI Member Rate- $695 US   |  Non-Member Rate- $1500 US   




Would you like to be a SPONSOR?  From your name on the program to a full event.  We can tailor a way for you to get your name out to all the attendees in an affordable fashion.  Options available from $500 to $10,000.  This is a great way to get your company name in front of hundreds of worldwide IT RESELLERS! For more information, contact Ruth Marion at rmarion@ascdi.com.

Hotel/Venue:  The ASCDI nightly group room rate at the Shangra-La Sydney (the conference hotel) is AU$345.00.  This rate includes GST, Wi-Fi, and breakfast.  

Please CLICK HERE to book your room on line today!

Or you can go to the Shangri-La website and enter in the group code:  ASC141015.


October 14, 2015 @ 6:00 pm
October 16, 2015 @ 12:00 pm


Shangri-La Sydney
176 Cumberland Street
Sydney, Australia
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612 9250 6142
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