Business Transformation through Digitalization Testing

by | Jul 23, 2016 | Member News

 Manoj Gupta on July 20, 2016

Background: There is lot data available in digitalization space, as the world is moving or dynamically changing towards digitalization. So are we really moving and aligning towards ‘Digitalization?’ Yes, digitalization is touching all parts of our life from good quality pixel digital cameras to TV, music, media, games, social, mobile / web applications data, analytics data – trends & patterns, user choices, preferences, marketing, to machine language – IOT.

Business Transformation: Businesses are undergoing major changes due to rapid adoption of digitalization. If they don’t, then they will be left behind or may not able to reap the benefits of being digitalized. Businesses are no longer restricted to legacy applications or web / mobile applications, there is lots to tap and leverage from the digitalization world.

Digitalization Testing: As businesses are undergoing major changes due to rapid adoption of digitalization, it is very important to remember that testing needs to be adopted as per the business transformation. Traditional testing (Functional, Automation, Non-Functional) which operates in silos may not work in the digitalization space, as business requirements / transformation / changes will be quite frequent.

A change in the mind-set would be required to attain delivery of good quality digitalization testing for example:

  • Gather requirement as per business rules, automate them and be ready for any changes due to business transformation
  • Test Automation of Web / Mobile applications to play a major role in Continuous Delivery Model / Continuous Improvement Model in DevOps / Agile Methodology 
  • The following types of Digitalization Testing will be mandatory based on rapid business transformation:
    • Web.Com / Mobile Application Testing

    – Web / Mobile – Functional / Automation / Usability / Responsive Testing

    – Web / Mobile – Cross Browser Testing

    – Web / Mobile – Cross-Platform / Cross Device / Social Media Testing

    – Web / Mobile – Performance Testing

    – Web / Mobile – Security Testing

    • Web Analytical

    – Click Analytics & Page Tagging Algorithm testing

    • Digital Marketing:

    – Ad Campaign Testing

    – A/B Testing

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