Ziperase appoints a regional expert to spearhead business development and operations across key ASEAN markets and Japan, strengthening its APAC footprint.
Ziperase has announced the appointment of Isato Bista (ビスタ イサト) to lead business development and operations across the Association of Southeast Asian Nations (ASEAN).
This appointment is a major step in Ziperase’s strategic expansion across the Asia-Pacific (APAC) region. With dedicated leadership already in place for India and Australia under Raj Gumber, Bista’s addition strengthens Ziperase’s ability to provide comprehensive, on-the-ground support across the diverse regional markets.
Strengthening the APAC Strategy
“Expanding our footprint in the APAC region is a top priority, and doing so requires the right leadership with deep regional knowledge,” said Khalid Elibiary, President of Ziperase. “Isato is a critical addition to our APAC team. His appointment, alongside our established presence in India and Australia, significantly enhances our regional coverage. This allows us to offer our partners—from Tokyo to Bangkok—the localized support they need to scale their ITAD operations efficiently and securely.”
Navigating Complex Compliance Landscapes
The ASEAN and Japanese markets present unique regulatory challenges, including Thailand’s PDPA, Singapore’s PDPA, and Japan’s APPI. Bista brings specialized experience in the IT Asset Disposition (ITAD) sector in Bangkok, where he managed business development across Thailand, Cambodia, and Vietnam. His fluency in English, Japanese, Hindi, and Nepali together with his work experiences across ASEAN countries positions him as a vital bridge for partners, ensuring seamless communication and a deep understanding of local compliance requirements.
“Businesses in the ASEAN and Japan regions are facing increasingly complex data privacy regulations and tight operational margins,” said Isato Bista. “My focus is to help our partners navigate these challenges by implementing Ziperase’s certified erasure solutions. Whether it’s ensuring compliance with local laws like the Thai PDPA or streamlining high-volume processing for ITADs, our goal is to turn data security into a competitive advantage for our clients.” Learn more about Ziperase in Asia Pacific.
