Zensar reveals its new brand identity

by | Jul 29, 2021 | Blog, Member News

Design symbolizes smart connections that lead to fresh directions for clients

Pune, India – July 29,2021 – Zensar Technologies, a leading experience engineering and technology solutions company unveiled its new brand identity that reflects its new go to market strategy and vision. The new identity, while marking the new engineering-centric strategy, continues to underscore Zensar’s strong foundation of innovation, customer centricity and award-winning people-first culture. The new design language is sophisticated and contemporary, heralding an organization with renewed focus and energy for employees and clients of today and tomorrow. Zensar’s first major rebrand in almost two decades comes on the back of strategic investments in building capabilities that help businesses take disruptive experiences and products to market with velocity.

Commenting on this announcement, Harsh Goenka, Chairman of RPG Enterprises and Zensar Technologies, said, “The new Zensar is at the cusp of an exciting future that will bring enhanced value and sustainable growth for its clients, investors and its people. The new identity symbolizes a modern, agile and vibrant Zensar ready to take on greater challenges. Our clients can look forward to an innovative partner that brings the power of engineering to turn ideas into winning products and experiences” 

Ajay S. Bhutoria, Chief Executive Officer and Managing Director, Zensar Technologies stated, “It is a great time to be at Zensar. Not only have we outlined a robust strategy through our well-defined SGOs (strategic growth opportunities) around experience, engineering, cloud and data, but we have further reinforced our market positioning by launching a fresh, exciting and bold new brand identity. Our focus as an organization has always been to create a fun, inclusive and empowering place for the best talent in the world, build smart connections through collaboration and innovation and enable fresh directions for our clients. Now, with the power of agile software engineering, coupled with data-driven insight and cloud-native platforms, our clients can move towards fresh directions with purpose and velocity.”

“These are exciting times at Zensar, as we unveil our new brand entity, which embodies our new strategy and vision for today and tomorrow. Zensar is at a stage where we are ready to take that firm leap into a new way of thinking, working and being. Driven by a strong cultural foundation, our new visual identity is in line with our new narrative around velocity. As Zensar gears itself for its next phase of growth, the meshing of the new brand and strategy will propel us to create more cohesive impact for our clients, partners as well as attract the best talent,” commented Abhishek Vanamali, Chief Marketing Officer, Zensar Technologies.

Zensar has been focused on driving our clients’ digital transformation agenda since the past few years. As businesses’ own understanding of digital transformation matures, we have continually updated our competency, partnerships and service offerings. Today, in a thoroughly changed world, the true benefits of Digital Transformation, Agility and Velocity have come to the fore. Enterprises around the world have realized that true digital transformation begins with the customer but happens at all levels of the organization. True velocity can only be achieved when enterprises embrace the power of engineering, data and cloud to deliver winning products and experiences. Our new brand is about Speed +Direction=Velocity. Our experience-led engineering services, enabled by our cloud capabilities, with data driven thinking helps enterprises bring their products and platforms to life fast, while being aligned to customer experience needs, integrated with current technology environments. Our strategic approach is geared to enable Enterprise Velocity through our integrated services.

Design Decoded

The new logo and the visual design system derive its strength from connecting modular components that come together to create something magical. The Z motif on the logo is a combination of the three fundamental shapes of circle , square and a triangle. The grid system is composed of multiple components that harmonise and work together to create dynamic visuals. The modular nature of the system is infinitely flexible and can adapt itself to any space or application. This spirit of interconnectedness and flexibility with the ability to bring value to any situation is how it echoes the direction we are taking in terms of strategy and market approach.

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