To celebrate its 30th anniversary, Itancia is giving itself a makeover and strengthening its unique market positioning

by | Sep 23, 2021 | Blog, Member News

September 16, 2021 – Created in 1991 in Maine-et-Loire, western France, Itancia was born out of a pragmatic and innovative idea from its founder Yann Pineau: the idea of giving telecom equipment a second life and extending its lifespan by repairing and refurbishing it rather than throwing it away. Building on this successful premise, Itancia has diversified, and is now an undisputed specialist in the business communication, collaboration, networks and security market. Itancia now helps nearly 5,000 partners, has a workforce of over 550, and is building an international presence through 9 subsidiaries in Europe, Africa & the USA.

Itancia is turning 30 years old

To mark its 30th anniversary, Itancia is strengthening its unique positioning on the market through the creation of three new strategic pillars based on its existing areas of activity:

  • Itancia Technology: the group’s distribution business, offering innovative technology solutions from over 70 market-leading brands to meet all customer needs
  • Itancia Factory: the group’s services and consulting business, offering bespoke technical, logistical and industrial services for every stage of technology fleet management projects
  • Itancia Again: the group’s long-standing eco-responsibility arm, offering refurbished products and buyback to extend product lifespan while supporting companies in reducing their environmental impact

These businesses, embodied in three new brands, meet market needs in terms of new technology and environmental responsibility. The Itancia group is thus providing its customers with all the technological, human and environmental solutions they need to tackle our society’s challenges today and in the future.

The environment has become an absolute priority for companies. Initiatives and regulations are springing up fast: carbon neutrality by 2050, mandatory CSR and greenhouse gas assessments, anti-waste laws, repairability index, carbon score, etc. In addition, demand from end users and consumers for second-hand products is growing exponentially. Be it with a view to preserving the environment and/or making financial savings, the expectations are real. Whatever the sector, every company must set about reducing its environmental impact by providing its employees with technology solutions that are powerful, sustainable, suited to all usage practices, and green.

To tackle these challenges of the future, the Itancia group offers its customers the benefit of its unique experience on its market by providing tailor-made solutions striking a perfect balance between technology, economy and ecology.

“With this new organisational structure built around three complementary pillars, we are providing a simple, comprehensive and expert response to current and future market challenges, helping companies be as precise as possible in the selection, rollout and use of innovative technology solutions, while engaging them in a sustainable approach through the use of second-life solutions to reduce their environmental impact. Itancia Factory lends a unique and essential cohesion to companies’ projects by providing the services and advice they need at every stage of the technology adoption process. The group also has two consumer brands: 909 on the home electrical & electronic repairs market, and Again for refurbished smartphones & tablets. This unique positioning offers clear proof of our commitment and determination to support our customers through efficient solutions allying innovation and conservation. It is not a matter of choosing between business and the environment; it is about working to achieve synergies between the two.” says Thierry LE GOFF, Chief Executive Officer of Itancia.

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