TIE Kinetix Enables Instant Updates and Zero Sales Downtime for Rebranded Unify Partner Channel

by | Oct 23, 2013 | Industry News

Content Syndication Platform Ensures Channel Remains an Accurate and Effective Sales Tool

Amsterdam, The Netherlands October 23rd, 2013 – TIE Kinetix (Euronext Amsterdam: TIE), a Software-as-a-Service provider of E-Commerce and Channel Marketing solutions, today announced that Unify, formerly Siemens Enterprise Communications, utilized its Content Syndication Platform to ensure that updated branding and messaging was instantaneously implemented across the company’s extensive partner channel in 49 countries and 14 languages following its recent rebrand on October 15th.

Digital Channel, Unify’s market-leading solution for it’s channel partners is built on the TIE Kinetix Content Syndication Platform and has played an integral role in brand and message management throughout the partner channel since 2001. On October 15th, the solution automatically withdrew Siemens Enterprise Communications branded materials from partner websites and Twitter handles and replaced them with Unify branded tools, assets and resources – instantly, with zero sales downtime. In the midst of a complicated global rebrand, the TIE Kinetix Content Syndication solution enabled Unify partners to continue business as usual, without risking costly interruptions or having to dedicate manpower to update systems.

In today’s “always on” world, brand update delays and channel downtime that were once part of the rebrand process are no longer viable for companies competing on a global scale. TIE Kinetix’s Content Syndication Platform revolutionizes the rebranding process by delivering cost efficient, instant brand, content and messaging updates throughout a company’s key global sales channel.

“Business efficiency is critical for companies working to maintain positive sales activity and to compete effectively in today’s global market,” said Marc Aghili, SVP Global Indirect Channels, Unify. “Our partner channel is a strategic revenue source for our company and it’s important that they have the latest information and resources made available to them to enable them to leverage our new brand. The TIE Kinetix Content Syndication Platform ensured that there was zero lag time in getting our updated branding out to our global partner sales channel, which helped business continue effectively and efficiently, without any headaches for Unify or our partners.”

“Like any global brand, Unify cannot afford to have the sales downtime that allows competitors to jump in and steal potential revenue,” said Jan Sundelin, CEO, TIE Kinetix. “Rebranding in today’s market must be fast and simple, and TIE Kinetix is dedicated to ensuring that our customers’ partner channels always function positively and promote marketing materials and messages that accurately support the brand at all times, even in the midst of a rebrand.”

Profile: TIE Kinetix

TIE Kinetix (Euronext Amsterdam: TIE) transforms the digital supply chain by providing Total Integrated E-commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver, and analyze online. Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, which are backed by over 25 year of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. For more information visit www.tiekinetix.com.

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