New Platform Will Allow TELUS to Expand Optik TV Service Beyond the Home, Reinventing the Television Experience
SAN JOSE, CA and VANCOUVER, BC–(Marketwire – Feb 7, 2012) – Cisco (NASDAQ: CSCO) and TELUS today announced TELUS has deployed key components of the Cisco Videoscape™ platform in order to extend its successful Optik TV services to mobile devices through its ‘Optik on the go’ offering. Cisco Videoscape is a comprehensive TV platform allowing service providers and media companies to extend content across devices and networks to create a new, truly immersive home and mobile television experience. Videoscape utilizes the cloud, network, and client devices together to deliver new, high-quality video experiences over the Internet.
Through the use of Cisco Videoscape, TELUS is differentiating its consumer video experience in an increasingly competitive market, while simultaneously extending opportunities for revenue generation to its growing customer base of Optik services subscribers and TELUS wireless subscribers in Alberta and British Columbia.
“Our vision for Optik on the go is to offer customers a simple, straightforward way to view Optik TV content across any number of mobile screens or devices,” said David Fuller, chief marketing officer, TELUS. “With Cisco Videoscape we can now mobile-enable content and offer customers an innovative, world-class TV experience — at home and on the go.”
With Videoscape, TELUS will offer Optik customers in Alberta and British Columbia a unique TV experience, allowing them to take their TV service with them on the go. TELUS has employed Cisco’s technology and service delivery expertise in managing synergies between the cloud, network and client devices, to launch a fully hosted video content management platform to increase service velocity.
“Service providers like TELUS are well-positioned to do for the TV experience what the mobile Internet did for the cellphone — allow anywhere, anytime access,” said Pankaj Patel, senior vice president, Engineering and general manager, Cisco Service Provider Business. “Today’s consumers want a personalized video experience, regardless of location or device. With Cisco Videoscape technology powering ‘Optik on the go’, TELUS further enhances their premium video customer experience.”
Key facts:
- Launched in June, 2010, Optik TV is powered by TELUS’ innovative and market leading fibre-optic network. Optik TV offers innovative functionality features such as PVR Anywhere, and more than 500 channels, including more than 100 in high definition. Cisco Videoscape will allow TELUS to deliver a consistent Optik TV experience across a diverse set of mobile devices.
- Videoscape elements TELUS is deploying:
- Cisco Videoscape Media Suite, a cloud-based service that offers full life-cycle content management so that service providers can efficiently and cost-effectively manage and publish content across multiple screens.
- Cisco Videoscape Clients, software clients that extend the Videoscape experiences to a wide variety of home and mobile devices.
- Cisco Advanced Services provided the design and application development expertise, bringing together interdependent cloud, network and client components into a single integrated solution.