Experienced tech executive with demonstrated business and digital transformation experience joins Tech Data to build new Customer Experience Management Practice 

CLEARWATER, FL – May 28, 2021 – Tech Data, a leading global IT distributor and solutions aggregator, announced today that Amanda Lettmann joined the company as the global vice president of customer experience. Amanda will guide the global strategic direction of the customer experience management (CXM) practice, working to scale customer-centricity, and transform real-time insights for predictive engagement and innovation across Tech Data. Lettmann brings 24 years of experience in business and digital transformation, customer experience operations and omni-channel strategy.

“Amanda’s extensive experience in transformation within the IT industry coupled with her passion for creating and implementing amazing experiences makes her the optimal fit for this role,” said Tech Data Global Chief of Staff and Customer Experience leader, Els Demeester. “Amanda is a servant leader with a proven track record in innovative NextGen technologies for customer agility, as well as strong competencies to accelerate our insights capabilities in AI, Business Intelligence and Predictive Analytics. We look forward to the increasing Customer Experience differentiation at Tech Data.”

Lettmann joins Tech Data after holding global enterprise leadership positions at Dexcom, Adobe Systems and Dell/EMC, where she oversaw global business transformation, customer experience operations, and mergers and acquisition integrations. She has lead business solutions consultancies for both the public and private sectors, and additionally has served in the technology startup and SMB markets as an operations officer, customer growth strategist, and technology innovation advisor. 

“I am thrilled to lead customer experience management for Tech Data to help drive meaningful customer experiences that are efficient, easy and enjoyable. Tech Data is invested in its customers, vendors and colleagues and this new Customer Experience Management Practice demonstrates how vital our customers are,” Lettmann said. “I am looking forward to bringing together a global customer-focused Tech Data team for a holistic, agile approach to revolutionize experiences and enable higher value for our customer ecosystem.”

Lettmann holds an MBA in Technology Management and certifications in Program Management, Business Change Management, and Lean Six Sigma.  Having served on Active Duty, Amanda is a Veteran of the U.S. Air Force.

About Tech Data: Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 90 on the Fortune 500® and has been named one of Fortune’s World’s Most Admired Companies for 11 straight years. To find out more, visit www.techdata.com.