Social connections are everywhere – be it at work, at home or anywhere and everywhere else – given the rise of mobile devices and near-global wireless telephone and Internet access. We capture experiences and communication – personal and official – in different possible ways.
Whether through streaming videos, pictures, likes, status updates, as well as in forms that now seem obsolete – email, blogs, online news, and documents, we share this electronic data with contacts, social networks, and often anyone who is willing to look these feeds.
It is quite clear that all social networking platforms such as, Twitter, Facebook, and LinkedIn – and the messages we share, such as status updates, tweets or retweets and videos, contain great business propositions for marketing, customer interactions, details about the product and its design, quality, compliance and possible fraud.
The trend is vibrant toward Social BI. To keep the pace, all stakeholders – users, the business and related industry watchers need to digest and understand the changing foils of current and future market directions. Historically, most analytics have had a pinpointed focus on specific units like a consumer, a product, a seller, or many others.
When analyzing, the focus is usually purely based upon facts about each entity, for example, each customer’s spending behavior, their choices and location. While such analytics have proven to be quite profitable, they usually don’t account for the relationships between units and the nature of those relationships.
This is where the Social Connection analytics app of ZenAnalytica comes into play. ZenAnalytica Social Connection analytics app is best for its use in social network analysis. This app can be used extensively to identify the relationships between people within social media environments.
However, social connection analytics is now more important than any other time and the real value of it is yet to be credited.
There are various situations where understanding data in form of relationships can provide amazing insights. Few examples are as follows:
- Inclination of the customer of a telecom service provider of a specific region or demography providing better service than the other will have a great increased risk of churn
- A variation on that example is for human resource teams to study the relationships between employees as evidenced by email communications to enable appropriate retention actions when an associate resigns
- Compliance officers and law enforcement groups can explore patterns of communications and transactions to uncover fraudulent or otherwise suspicious activity between people or organizations
- Marketers can dive more deeply into the indirect linkages between products or product groups to come up with better cross and up-sell opportunities
What makes the ZenAnalytica Social Connections app so powerful is that while virtually every metric typically used for analysis, focuses only on facts about each individual entity, the analysis of social connections makes it possible to understand each entity’s relationship to others. It provides distinctive information that has very little overlap with other information typically available.
While Social Connection analytics won’t solve all of your organization’s problems, it can probably help solve some of them better. Social analytics are a weakly implemented lever, which could potentially lend immense competitive advantage if it is used early and well. Ignore social connection analytics at your own peril!
ZenAnalytica
ZenAnalytica is a Big Data enabled holistic and integrated platform for seamless, end-to-end Information management, offering a blend of automation, process orchestration and easy integration to deliver value through analytics by uncovering meaningful insights.