SaaSMAX Launches PartnerOptimizer – First Automated Partner Profiling & Partner Intelligence Solution for Enterprise-Level Channel Partner Management

by | Nov 20, 2015 | Industry News

Imagine…being able to kick off your 2016 channel sales and marketing efforts with fresh, actionable data about your channel partners’ businesses?!

partner optimizerNovember 19, 2015 San Diego, CA SaaSMAX Corp. is pleased  to announce it has launched our new partner profiling and partner intelligence solution, PartnerOptimizer™ for Enterprise-level channel partner management using IBM Watson* technology. PartnerOptimizer™ enables Enterprises to rapidly obtain actionable business intelligence about their reseller partners and prospective reseller partners, data that in turn enables them to better prioritize, communicate with and engage those partners.

PartnerOptimizer™ Helps Enterprise Channel Teams quickly aggregate, analyze and qualify its Channel Sales Partners and Prospects.  PartnerOptimizer™ is able to crawl tens of thousands of partners’ websites to identify pre-selected data points about those partners’ businesses. SaaSMAX CEO Dina Moskowitz stated “PartnerOptimizer™ enables us to customize data queries very specifically to each of our enterprise customers’ unique interests. Once we find the data, i.e. “customer types”, “customer size”, “target markets”, “partner certifications”, “horizontal specializations”, “competitor products mentioned”, “products sold”, etc., we are able to deliver the data to our customers in a structured, ranked, searchable database format.”

Providing Channel Teams With The Right Data to Build and/or Augment Strategic Profiles of Channel Partners & Prospects. Partner Optimizer™ helps save thousands of hours of sales, admin and PRM database management labor; by assisting Channel Teams in optimizing their internal sales and marketing budgets. Clinton Gatewood, SaaSMAX’s VP of Reseller Engagement, commented, “PartnerOptimizer™ is no doubt less expensive, more efficient and much faster than hiring a team to manually pull this volume of data.”

SaaSMAX currently has large enterprise customers using PartnerOptimizer™, each with tens of thousands of partners to manage, engage and activate. Moskowitz further stated, “The holistic profile of a channel partner from the partner’s own website is what we’re uniquely bringing to Channel Teams. We believe we are the only solution or service that offers this depth and type of data about our clients’ partners using our efficient and fast methods.” Partner Optimizer™ has the further capabilities to service global enterprise channel teams who have partners with web sites in languages other than English.

*IBM Watson is a registered trademark of IBM

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