Panasonic Continues Leadership in Small Business Telephone Market for All of 2011

by | Mar 22, 2012 | UC

Leading Research Firm Reports Panasonic Leader in Under 40 Extension Market

SECAUCUS, NJ–(Marketwire – Mar 20, 2012) – Panasonic System Communications Company of North America today announced that it continues its market leadership in the small business telephone market* by achieving #1 market share in North America for the full calendar year 2011 in the 2-40 extensions category. The new market information was released by the prominent information technology market research firm T3i Group this month.

According to the T3i report, InfoTrack for Enterprise Communications, North America, Panasonic is the market share leader among manufacturers in the 2-40 extension market segment as measured by line shipments and share. T3i reports that in 2011 Panasonic achieved 26.7% market share for the North American market, a 15.5 point lead over the next closest competitor, which achieved 11.2% market share. Panasonic also held leadership in each quarter throughout 2011 performing as follows: in Q1, Panasonic held 29.6% market share, a 19 point lead over the next competitor; in Q2 Panasonic held 25.5% market share for a 13.3 point lead; in Q3 Panasonic held 25% market share for a 12.2% lead; and in Q4 Panasonic rose to a 26.6% market share, beating out the next closest competitor by 13.5 points.

“Panasonic is once again pleased to be recognized for leading the North American market in the business telephony industry,” said Bill Savino, Marketing Manager for Business Communication Solutions. “Going forward in 2012 Panasonic will continue to deliver on its promise to bring cost-effective, reliable solutions to market to solve the challenges of the small business owner.”

* Defined by T3i Group as the sum of key/hybrid, PBX, and IP-PBX business phone systems with 2-40 extensions.

About Panasonic Solutions for Business

Through its broad range of integrated business technology solutions, Panasonic empowers professionals to do their best work. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to reach their full potential, achieve competitive advantage and improve outcomes. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic Solutions Company’s full line of products can be obtained by calling 877-803-8492 or at

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