North American Program Aligns Partners to Mitel’s Customer-Driven Market Approach to Maximize Choice, Accelerate Cloud Communications, Contact Center and Hospitality Solutions
OTTAWA, June 23, 2014 (GLOBE NEWSWIRE) — Mitel(R) (Nasdaq:MITL) (TSX:MNW), a global leader in business communications, today announced a comprehensive new partner program in North America that encompasses the entire network of business partners. The new program aligns to Mitel’s continued focus on Value Added Resellers (VARS) as well as on cloud communications and includes targeted new tracks to support cloud providers and carriers.
“Mitel continues to strengthen our business communications offering with a deeper portfolio and what we believe is the best path to cloud communications. Recent mergers and acquisitions have expanded our network of partners that sell and support our solutions. Working directly with our top partners in North America, we’ve realigned our program to fully empower them to grow their business with Mitel but most importantly offer consistency of support for customers,” said Sandra Hill, Mitel’s vice president of channel management and distribution for the Americas.
As part of the new program, Mitel has updated its reward system for all partners, recognizing both revenue success as well as IT and technical skill credentials with incentives for partners that take steps toward continued success. This includes technical and sales certifications, operational efficiency and installation expertise as well as specialized expertise in contact center, cloud and hospitality solutions. Each focus area aims to result in improved customer experience. The program will first apply to all existing Mitel partners in North America, taking effect in the U.S. and Canada in early July,
2014 with a rollout beginning in early 2015 to new partners joining the Mitel network through recent mergers and acquisitions.
Mitel continues to experience rapid growth through cloud communications and the partner program includes a dedicated track to help cloud providers maximize on this opportunity. This includes a number of Mitel partners that provide white label business communications and contact center services via the cloud, powered by Mitel. Under the program, Mitel intends to help strategic partners expand and accelerate cloud solutions.
A separate track dedicated to telecommunications carriers will provide industry-specific support aimed to increase sales and grow their market with Mitel. Traditional VARs and service providers will also continue to receive high level Mitel support to help them maximize opportunities and grow. This includes contact center initiatives that align to Mitel’s growing focus on customer care solutions.
“Partners are the engine to our success. They represent our brand and we will continue to fine-tune and optimize our program to fully support and provide the resources they need to capitalize on new opportunities and provide the best customer support in the industry. Contact center and cloud communications, for example, are significant areas where we are dedicated to helping our partners to become more competitive,” said Sandy Janes, director of channel strategy and programs, Mitel.
More at www.mitel.com