Four Part Video and Webinar Series Designed to Help Resellers Take the Plunge Into Social Media to Increase Brand Awareness and Capitalize on Sales Opportunities in Just an Hour a Week
AVON, OH–(Marketwire – Oct 19, 2012) – Jenne, Inc., a leading value-added distributor of IP telephony, audio and video conferencing, unified communications, data networking and IT security products, announced the launch of a four-part video tutorial series with audio and video conferencing manufacturer partner LifeSize. The four-part video and webinar series, the first of which is available now on the LifeSize UVC Video Center, provides resellers with all the background knowledge they need to take the plunge into the world of social media and potentially increase branding awareness and sales opportunities.
The four-part video series, hosted by LifeSize video evangelist Simon Dudley, helps resellers become acquainted with the core fundamentals of social media and explains how they can execute them in just one hour a week.
In addition to providing a broad background on business applications for social media tools such as Facebook, LinkedIn, Google+, Twitter and YouTube, the video tutorial discusses the importance of identifying a user’s business goals — which might include increasing brand awareness, generating leads or fostering more communication among customers — and then measuring performance by establishing a concrete, metrics-based reporting system.
“It is so easy for a business to become involved with social media with a minimal amount of effort and periodic maintenance,” commented Megan Lueders, VP worldwide marketing of LifeSize. “Our new video series gives a hands-on approach to help resellers unleash the potential of social media in just an hour a week. This is a very small investment when one considers the potential return — a closer and more lucrative engagement experience among your customers and supply chain.”
In the first part of the series, Dudley covers social media tool fundamentals, such as establishing profiles among different tools and creating user alerts — so when partners or clients ask a question or engage in dialog, there is a receptive party ready to respond. He then discusses potential communication applications and differences among each of the primary social media channels, including LinkedIn, Twitter, Facebook, Google+ and YouTube. Part two of the video series will cover how resellers can use social media to garner leads, part three of the series will focus on how to effectively utilize LinkedIn and part four will be a live webinar with Simon Dudley answering resellers’ questions.
“Social media is an enormously under-utilized marketing asset in most reseller organizations,” commented Susan Elder, director of marketing, Jenne, Inc., who also maintains a blog in which she has covered social media and other topics. “As one of the most powerful marketing and customer communication vehicles at a company’s disposal, effective use of social media can open up powerful channels for resellers to foster customer dialog, while costing very little in time and expense to set up. We hope our video series with LifeSize serves as an effective primer to encourage resellers to take the next step.”