TSIA’s New Book, “Technology-as-a-Service Playbook,” Discusses How Managed Services is a Stepping Stone to the Cloud
SAN DIEGO, CA–(Marketwired – March 22, 2016) – The Technology Services Industry Association (TSIA), the leading association for today’s technology and services organizations, has released another chapter preview of its upcoming book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, due to publish this May. Chapter 9 of the new book, called “The Case for Managed Services,” discusses how standing up a managed services (MS) business can be a gateway for technology companies to enter into the XaaS (X-as-a-Service) marketplace.
Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, by TSIA executives Thomas Lah and J.B. Wood, was written to provide technology companies with the industry background, frameworks, and action plan they need to grow and scale a profitable technology-as-a-service (XaaS) business. Chapter 9 of the book, “The Case for Managed Services,” details the growing need for technology companies to add a managed services offer to their portfolio, and how managed XaaS offers a stepping stone for companies migrating from a legacy business model to the cloud with the added benefit of creating a profitable new revenue stream.
“Managed services is the fastest growing service line in the technology industry,” said co-author and executive director of TSIA, Thomas Lah. “There is an immense opportunity for companies to grow their service revenue by adding a managed XaaS offer into their portfolio, and it shouldn’t be ignored.”
This chapter provides readers with a background of the trends occurring within the technology industry that are driving the need for managed services, which includes the increased demand for service-based consumption models, also known as X-as-a-Service (XaaS). With changing customer preferences for how they want to consume technology coupled with new expectations of their suppliers to provide business outcomes rather than simply technology solutions, “The Case for Managed Services,” encourages technology companies to invest in managed services offers as part of their portfolio.
“The cloud is deeply intertwined in managed services right now,” said VP of managed services for TSIA, George Humphrey. “With more companies switching to cloud business models, if your company doesn’t already have a managed XaaS offer, you’re already falling behind the majority of the industry.”
Chapter 9 of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, “The Case for Managed Services,” is available for download on the TSIA website at http://info.tsia.com/chapter-preview-the-case-for-managed-services-and-xaas-offers.
For more information about other books by TSIA, visit https://tsia.com/research/books-by-tsia.html.