Foolproof, a Zensar company, launches Infinity Conversion Rate Optimisation (CRO), an end-to-end digital offering which helps businesses increase online revenue

by | Jul 16, 2020 | Blog, Member News

London, United Kingdom – July 16, 2020 – Foolproof, a Zensar company, a digital solutions and technology services company that specializes in partnering with global organizations on their digital transformation journey, announced the launch of Infinity CRO, a conversion rate optimisation product focused on helping businesses improve their digital real estate, focus marketing spend and make significant returns on digital.

Infinity CRO brings together the end-to-end capability Foolproof have from qualitative research and insight, to behavioural science, visual design and front-end development across Zensar’s technology implementation, tooling, analytics and leading digital services partners.

Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar, said, “Covid-19 has accentuated the need to serve customers online quickly, easily and effectively. Infinity CRO has been devised with that in mind.” He added further, “Our customers are looking for ways to invest wisely that provide immediate returns whilst keeping them innovative and adaptable, the end-to-end nature of Infinity CRO offers this in a matter of weeks. The need for this service is here to stay as we see an increased reliance and focus on digital transactions, task completion and customer service.”

Commenting on this launch, Peter Ballard, Co-founder Foolproof and Head of Marketing EMEA, Zensar said, “Many businesses has big digital real estates to maintain, these are only set to get bigger in light of the pressure and opportunities Covid-19 has created. Doubling down on conversion rate optimisation in today’s climate makes perfect sense for those looking to make the most out of their existing assets, while not solely relying on data and tools but also augmenting that with customer insight to create and implement innovative design solutions which will make businesses money.”

The power of conversion rate optimisation has long been known in digital, however, Covid-19 has accelerated the shift online with new customer personas emerging, with different browsing behaviours making optimising today more important than ever before. When combined with a C-suite under pressure to cut cost whilst providing upticks in revenue Foolproof and Zensar have launched Infinity CRO to target customers’ need to optimise and improve their existing digital real estate.

Features and benefits of Infinity CRO include:

  • Insight driven approach to CRO.
  • Focused on strategy and promoting an organisational awareness of experimentation and optimisation.
  • Multidisciplinary teams from insight, to behavioural science, into visual design, front-end development, testing, integration and analysis.
  • Scalable squads which can sit across multiple streams within business units.
  • Flexible commercial models.
  • Large network of trusted partners for tooling and analytics.
  • Follow the sun model with partners and teams spread across geographies.

To learn more about Infinity CRO please visit:

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