ESI Shares Insight on How Resellers Can Help Businesses Navigate and Implement SIP Trunking

by | Jun 12, 2014 | Industry News, UC

As broadband Internet availability increases, businesses are discovering the benefits and cost savings from SIP trunking.

PLANO, TX, June 12, 2014 – ESI, the innovative designer and manufacturer of high-performance business telephone systems and cloud services, today offered insight for telecommunications resellers on why they should introduce Session Initiation Protocol (SIP) trunking services to their customer base, and how they can educate businesses on this rapidly-growing communications technology.

“As broadband Internet becomes increasingly available to businesses, the forecast is bright for SIP trunking services,” said George Platt, ESI’s chief executive officer. “The benefits are unmatched, and it’s the perfect fit for a business owners that want to ease their way into the cloud. Resellers who can position SIP trunking to their customer base will hold a distinct advantage as the market continues to shift toward VoIP and Cloud services.”

SIP Trunking Offers Many Benefits for SMBs

SIP trunking technology has been available since the 1990s, but with Federal Communications Commission’s (FCC) emphasis on IP technology, VoIP services are now more obtainable than ever before. For resellers, that market shift offers an opportunity to help businesses evaluate the benefits of the latest telecommunications technology.

When introducing SIP trunking to potential users, resellers should focus on its four core benefits.

1. Cost Savings – With a broadband connection, businesses can combine data and voice – including local and long distance calling – into one package. “We’ve seen businesses reduce their monthly connectivity expenses from 50 to even 75 percent,” said Platt. “With numbers like that, it’s hard to ignore SIP trunking as a viable option.”

2. Disaster Recovery – The key to consistent communications in the face of a disaster is redundancy Businesses that make the switch safeguard against losing their communication services in event of a site failure or disaster. Services are architected to provide failover to other sites or phone numbers, ensuring users have limited interruption in services and can access the same feature and functionalities.

3. Scalability – With a SIP trunk, scalability is only limited by bandwidth. When a business needs to add an extra phone line, there’s no need to buy new equipment. As long as there is availability bandwidth, those lines are just a few keystrokes away.

4. Stepping Stone to Cloud Services – One benefit that often overlooked by resellers is how SIP trunking can help users ease their way into Cloud services. Even if they want to maintain an on-premise solution, they can still install SIP trunks and experience the benefits of VoIP.

ESI’s Free eBook: Making the Business Case for SIP Trunking

To help resellers understand the advantages of offering SIP trunking as a service and communicate those benefits to their customers, ESI created a free eBook, available online: .

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