Introduction
The Customer is a Media and Content Services business division that produces interactive mobile apps for better customer stickiness and service.
- The organization’s Apps were lacking in Analysis around User behaviour and In-App Engagement information
- The current systems were not able to provide personalized content to App Users as well as not able to push personalized messages
- The organization was also not able to target customers with personalized promotions and marketing communications.
How did Zensar bring about the visible transformation?
Zensar proposed a solution to enable the client to deliver personalized promotions and marketing messages to its application users. This was done through a combination of Open Source tools on cloud – the adoption of Pentaho to capture data for reporting near real time and Amazon Redshift was utilized as a parallel processing engine to the database so that it can scale for new and increasing data volume which is less data intensive and can scale horizontally with the addition of clusters. For Reporting, Pentaho and Jaspersoft was bundled to provide more than lively and feature rich visualizations to the business user and rightly identify and monitor data on their individual dashboards anytime anywhere.
Benefits to Client
- Reduced cost of ownership with Open Source BI tools and hosting on the Cloud
- Quick on-boarding of infrastructure – configuration of the environmental setup in a day
- Rapid development with reduced development timelines
- Controlled Environment with the flexibility to operate from anywhere without VPN access
- Flexible configuration – scale up and down facility of databases providing instant access to users on demand
- Data security without the hassle of using Public Key Certifications
Project Highlights / Achievements
- 32% Lower Cost of Ownership
- 60% increase in Customer engagement
- 15% faster deployment of application
