“This is a great event with the ability to meet a lot of people in this industry,” says Dave Maik, of Softthinks. In this podcast, Maik outlines the coming disposITion Conference and discusses why the two-day virtual happening is a must-attend event for many people in the community. “Customers are refreshing often,” says Maik. Maik describes the vital role ITAD plays in the equipment cycle. Whether equipment being discharged by an end user is headed for a process where it will be made ready for resale or whether its headed for final disposal, ITAD sets standards to assure buyer and seller that previously stored information has been industrially deleted, and that the product has been brought back to operational standards or has been properly prepared for final disposal. Maik is looking forward to being a panelist and booth host and he sees it as chance to “knock” on the door of companies to see what partner firms might make a good match.