1	The State of Storage Presented by Jon Toigo & Mike Linett
2	Welcome to the Jon & Mike Show What we will discuss Jon Business issues and data storage trends “Marketecture” versus Architecture Opportunities in 2007 and beyond Mike Eight guidelines for staying ahead of the eight ball with aftermarket services Q&A (ask them along the way)
3	A Quick Storage Health Assessment Data Growth = More Storage Shrinking IT Budgets Regulatory Mandates
4	Fact #1: Data is amassing… Rates of growth vary from one company to the next: industry rule of thumb is 33% per year In my experience, no one can tell you how fast data itself is growing – only how much storage capacity they are adding year over year…
5	A few stats on the data deluge… “How Much Information” study at UC Berkeley 11 Exabytes of digital information in 1999 22 Exabytes by 2002 33% growth per annum Mostly (70+%) created outside corporate data centers: hence, “the democratization of data”
6	The latest FUD…
7	And storage isn’t cheap Storage accounts for between 30 and 70 cents of every dollar spent on IT hardware Many contributing factors Oversubscription with underutilization “One size fits most” architecture Lack of attention to automated management = soft cost accelerator
8	The Storage Conundrum
9	Partial explanation: over-subscription with under-utilization
10	Go-to-market also adds cost…
11	Acquisition cost only the tip of the iceberg…
12	It’s not easy being green… More data, more disks More disk, more heat More heat, more dissipation engineering to protect drives More dissipation, higher ambient temperatures Higher ambient temps, more need for HVAC More HVAC, higher energy costs
13	Add in poor architecture…
14	A standards-free environment…
15	And a lack of management…
16	Boom.
17	By the way, the following won’t help in the long run either… Higher capacity media Storage recentralization Storage virtualization Data de-duplication Tiered Storage and HSM Data compression
18	Case in Point: Re-Centralization
19	Case in Point #2: Virtualization
20	Bright spot: Virtualization in the Protocol
21	Case in Point #3: Tiered Storage/HSM
22	Strategy or Nostalgia?
23	Face it: Storage is a junk drawer Data is poorly classified or unclassified altogether Finding anything within the growing quagmire is increasingly difficult Huge productivity hit but still poorly quantified…
24	Tactical fix: buy more junk drawers
25	Fact #2: Tight Money Enterprise IT budgets are flat line in large enterprises Less than 6% year over year Most spending on salaries: barely keeping pace with inflation, but necessary because skilled staff in increasingly short supply SMB/SME demonstrating 60% year over year IT spend growth In both, “do more with less” is the corporate mantra
26	Storage cost is a “nail” to TCO “hammers” All costs under increasing scrutiny in a slowing economy Storage is not immune to the Cost Review Committee Vendors respond with Large Enterprise “Solutions” Big Iron wedded to “value add” software that often doesn’t deliver much value Software licenses kick in after year one, TCO “hockey sticks” SME Solutions Dumb-downs of big iron SAN in a Box, My First SAN
27	Hard Economic Times: Two Schools of Thought Conservative Go with name brands One stop shop solutions with one throat to choke maintenance and support Manage a few vendors, not technology Lease, don’t own Use homogeneous equipment with on-board management Liberal Deconstruct the array Buy only what you need (treat disk like inventory) Supplement staff capabilities with third party maintenance and support Buy cheap and discard when broken (the desktop drive) Use heterogeneous management software
28	Fact #3: Compliance makes Storage a “Front Office” Issue Biggest spending driver since Y2K Three “flavors” of regs and laws Focus on retention/protection Focus on auditability/non-repudiation Focus on privacy Front Office interest piqued by Direct accountability of executives and boards Public embarrassment Risk management priorities
29	The gift that keeps giving
30	The EU is not immune
31	Industry response: Archive and ILM Archive is a multi-headed hydra Different meanings to different vendors Some view archive as backup Others as simple HSM Still others offer tools for archiving by data type All produce additional storage silos that must be managed and maintained…and that will eventually overflow At best, a holding action until real data management practices can be developed
32	Some vendors delivering archive “roach motels”
33	Needed: Real ILM
34	That’s the lay of the land…for now See you around the web…
35	Over to Mike Linett Eight Guidelines to Stay in Front of the Eight Ball in Aftermarket Storage Service and Support in 2007 (or any other year)
36	If it isn’t fun, change it. Sometimes you have to fire a … Customer Vendor Employee Family member
37	Think smart. Act fast. Be able to change direction quickly. There is competition in the marketplace. Therefore, we must provide peerless service and beat the competition to win customers every time.
38	Understand what you are good at, then improve. Do you see a problem? Define the problem clearly and then solve it before the customers are affected.
39	Stand tough in troubled times, don't sacrifice your values. If it sounds to good to be true, it probably is. No matter how hard things are currently always review the options available and see if it fits in with our core values. Sometimes, we have to say ‘ No’.
40	Our technology should be viewed as a competitive corporate asset. Zerowait has competition, but has no peers! Zerowait’s operational technology, systems, & knowledgebase are proprietary and are assets with value. Just ask our customers!
41	Manage technology like a business, with one balance sheet. Zerowait leverages technology to run its operational system, these technologies have a life span. Clearly define your technology’s goals and job.
42	Avoid the hassles of business. Time is short and hassles take your focus away from your business. If it is not working & profitable for the business and customers, define the problem and fix it.
43	Thanks for your time. Questions (and maybe some answers)?